Going The Extra Mile

 

12 November, 2006

 

   
     

In support of Good Neighbour Day and World Kindness Day this year, Gardenia Foods (S) Pte Ltd, Singapore's largest bread manufacturer has once again added a special touch of kindness to the design of its Gardenia Fruit & Nut Loaf. A special overband with Season’s Greetings – “Specially for you, my neighbour and friend” has been designed, making this loaf, a true gift from the heart for neighbours and friends. In the same spirit of good neighbourliness, a specially designed Gardenia Kindness Delivery Truck has also been dedicated for the special delivery of these “kindness” loaves.

 

To mark this special occasion, Gardenia will kick-start the Good Neighbour Day by distributing gift packs of the Gardenia Fruit & Nut Loaf and Good Neighbour Day postcards to Ghim Moh residents on 13 November 2006. In addition, as a good corporate neighbour, the same gift packs will also be extended to our “neighbours” in Pandan Loop as well as all Gardenia staff.

 

To further spread and encourage this spirit of good neighbourliness and kindness in Singaporeans, the Gardenia Fruit & Nut Loaf is now available to public institutions and corporate groups at the special price of $2.50 each (usual price $3.95) from 3 November 2006 till end of the year (Minimum of 30 loaves each delivery).

 

“By supporting Good Neighbour Day for the second year running Gardenia hopes to further promote neighbourliness and kindness; and help Singapore to be a caring and a more gracious society,” said Gardenia’s MD, Dr Siew Teck Woh.