Say “oishi!” to the new ROYAL WHITE BREAD by Gardenia

 

January 2009

   
     

SINGAPORE, January 2009 – A new white bread has been launched in Singapore but it’s more than just your ubiquitous white bread.

 

Royal White Bread is a Japanese-style premium white bread that incorporates the unique Japanese “yudane” baking process to produce an exceptionally soft and silky bread that is fine in texture and retains its moisture well.

 

Royal White Bread is produced by Gardenia and packaged in a distinctly Japanese design in a small pack of 5 thick slices to ensure its freshness.

 

Available at the retail selling price of $2 at major NTUC Fairprice, Cold Storage, Prime and Isetan supermarkets from 7th January 2009.