About Us

About Us

About Gardenia Foods (S) Pte Ltd

Gardenia was first established as a small family-run bakery in 1978. The secret to Gardenia’s success lies in its traditional American recipe that has been tried and tested for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained. The range of products has also grown to more than 60 varieties of freshly baked bread, buns and frozen products that cater to every occasion.

Today, Gardenia is the market leader with 40 years of history under its belt and has remained a household favourite for generation after generation by staying true to the same enduring qualities of trust, reliability, good taste and freshness that has made our breads so good… you can even eat it on its own!

1978

Gardenia first started as a small in-store bakery at Bukit Timah Plaza, with the help of experienced American baker, Horatio ‘Sye’ Slocumm, who had 35 years experience in the bakery business.

1983

Started a commercial bakery at Pandan Loop.

1986

QAF acquired Gardenia.

1987

Gardenia expanded into the Asia-Pacific region such as Thailand, Malaysia, Philippines.

1993

A second bakery in Singapore was set up in June 1993.

1996

Gardenia ventured into China.

2006

Launched Gourmet Selections which includes a range of premium country loaves.

2007

Launched one of the first low GI loaves in Singapore - Nutri Multi-Grain.

2009

1st bakery in Singapore to introduce a bread vending machine.

2014

Ranked No.1 Selling Bread Brand and No.1 Wholemeal Bread Brand in Singapore by A.C. Nielsen.

Started complimentary educational bakery tours daily.

2017

Launch of savoury bun (Sambal Ikan Bilis Bun).

2018

Launch of Gardenia Low GI Soft Grain Loaf which is suitable for both the health- conscious consumers and people with diabetes.

2020

Improved Gourmet Selections recipe, baked with sourdough and undergo 16 hours of fermentation.

2021

Launched Gardenia 100% Wholemeal Extra Soft & Fine Bread Jumbo 600g with 25% less sugar.

2022

Enhanced recipe of Gardenia Butter Rolls and Gardenia Hi-Calcium Milk Bread with premium Hokkaido Milk.

2023

Launched Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf baked with sprouted grains which aid digestion

2024

Launched Gardenia Hearty Oat Wholemeal Loaf which contains Beta-glucan. Oat beta glucan has been shown to lower blood cholesterol.

Launched a series of Gold Edition Cream Rolls with premium ingredients

1978

Gardenia first started as a small in-store bakery at Bukit Timah Plaza, with the help of experienced American baker, Horatio ‘Sye’ Slocumm, who had 35 years experience in the bakery business.

1983

Started a commercial
bakery at Pandan Loop.

1986

QAF acquired Gardenia.

1987

Gardenia expanded into the
Asia-Pacific region such as
Thailand, Malaysia, Philippines.

1993

A second bakery in
Singapore was set up
in June 1993.

1996

Gardenia
ventured
into China.

2006

Launched Gourmet Selections
which includes a range of
premium country loaves.

2007

Launched one of the
first low GI loaves in
Singapore - Nutri Multi-Grain.

2009

1st bakery in Singapore
to introduce a bread
vending machine.

2014

  • Ranked No.1 Selling Bread Brand and No.1 Wholemeal
    Bread Brand in Singapore by A.C. Nielsen.
  • Started complimentary educational bakery tours daily.

2017

Launch of savoury bun
(Sambal Ikan Bilis Bun).

2018

Launch of Gardenia Low GI Soft
Grain Loaf which is suitable for both
the health- conscious consumers
and people with diabetes.

2020

Improved Gourmet
Selections recipe, baked
with sourdough and undergo 16 hours of fermentation.

2021

Launched Gardenia 100% Wholemeal Extra Soft &
Fine Bread Jumbo 600g with 25% less sugar.

2022

Enhanced recipe of Gardenia Butter
Rolls and Gardenia Hi-Calcium Milk
Bread with premium Hokkaido Milk.

2023

Launched Gardenia Nutri-Ace
Sprouted Soft Grain 100%
Wholemeal Loaf baked with
sprouted grains which aid
digestion

2024

  • Launched Gardenia Hearty Oat Wholemeal Loaf
    which contains Beta-glucan. Oat beta glucan has
    been shown to lower blood cholesterol.

  • Launched a series of Gold Edition
    Cream Rolls with premium ingredients
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